Principles of Business, Marketing, and Finance A

EC23044

Course Description

Principles of Business, Marketing, and Finance A is the first semester in a two-semester series that explores the basics of business professionalism as well as international and domestic trade through the studies of various economic theories and structures. In Principles of Business, Marketing, and Finance A, students concentrate on effective communication, collaboration, teamwork, professionalism, supply and demand, business ownership, and key functions that businesses perform.  Economic systems, private enterprise, domestic vs. world trade, and the impact of world trade on the US economy is also discussed.  As part of this course, students are expected to reinforce their learning with real-life examples, independent research, and current events that affect everyday life. 

Texas Essential Knowledge and Skills (TEKS) 

UTHS courses are designed in alignment to the Texas Essential Knowledge and Skills (TEKS) which define the skills and content to be taught in each course and grade level in the state of Texas. 

Course Objectives

Upon completing this course, you will be able to—

  • demonstrate professionalism by conducting oneself in a manner appropriate for the profession and workplace;
  • demonstrate time-management skills by prioritizing tasks, following schedules, and tending to goal-relevant activities in a way that uses time wisely and optimizes efficiency and results;
  • explain the principles of supply and demand;
  • compare the different forms of business ownership;
  • examine the organizational structure and functions of business;
  • identify business cycles;
  • compare and contrast the types of economic systems, including traditional, centrally 
    planned, market, and mixed economies;
  • identify factors affecting a business’ profits, revenues, and expenses,
  • explain the role of business in a global society;
  • compare domestic and world trade; and
  • describe types of activities performed by governments in business. 

Required Course Materials

Please visit the  Computer Requirements page to view minimum device, internet, and application requirements for all UT High School courses. Generally, a desktop or laptop device five (5) years or newer with access to an office suite, such as Microsoft Office or Google Workspace, will be adequate to participate in most UTHS courses.

Unless otherwise noted, students are responsible for purchasing or securing all the following course materials:

  • Textbook: A textbook is not required for this course.
  • Interactive Notebook: A paper or digital composition book is acceptable. For paper composition books, please also have the following items on hand:
    • Pens or Pencils
    • Glue or Tape 

Course Organization

This semester contains 5 units and one final exam.

Each Unit contains:

  • 2-3 lessons. Each lesson includes some or all of the following components: Engage, Explore, Explain, Elaborate, and Evaluate.
  • Self-assessments to help you check your own understanding of the material covered in each lesson. You must complete these assessments in order to advance in the course.
  • 2 to 3 graded assignments

Final Examination

The final examination is comprehensive; it covers the material from all 5 units.

Format: Multiple-choice, online
Time Allowed: 3 hours
Materials Allowed: none

Semester Topics

  • Unit 1: Business Communication
  • Unit 2: Let’s Talk Business!
  • Unit 3: Private Enterprise
  • Unit 4: Terms, Roles, and Strategies
  • Unit 5: Domestic and World Trade