Principles of Business, Marketing, and Finance B

Principles of Business, Marketing, and Finance B is the second semester in a two-semester series that explores the basics of business marketing and finance, as well as business law and ethics, government and labor, and career exploration. In Principles of Business, Marketing, and Finance B, students concentrate on marketing basics, marketing segments, marketing plans, business law and ethics, banking, credit, personal finance, corporate finance, and concludes with career exploration in multiple business fields. As part of this course, students are expected to reinforce their learning with real-life examples, independent research, and current events that affect everyday life.

Upon completing this course, you will be able to:

• explain the concepts of marketing strategies; 
• define each component of the marketing mix; 
• identify examples of an effective marketing mix; 
• create an effective marketing mix for a product or service; 
• explain the role of participation as a key element of marketing; 
• compare the advantages and disadvantages of different types of banking services; 
• examine investment growth by developing a personal investment plan; 
• prepare an individual tax return; 
• interpret the nature of balance sheets and income statements; 
• comply with all applicable rules, laws, and regulations; 
• differentiate among the roles of government in business; 
• describe types of activities performed by governments in business; and 
• explain the role of organized labor in society.

Please visit the Computer Requirements page to view minimum device, internet, and application requirements for all UT High School courses. Generally, a desktop or laptop device five (5) years or newer with access to an office suite, such as Microsoft Office or Google Workspace, will be adequate to participate in most UTHS courses. 

Unless otherwise noted, students are responsible for purchasing or securing all the following course materials:Principles of Business, Marketing, and Finance B

• Textbook: A textbook is not required for this course. 
• Interactive Notebook: A paper or digital composition book is acceptable. For paper composition books, please also have the following items on hand:
  • Pens or Pencils
  • Glue or Tape

This semester contains 5 units and one final exam.

Each Unit contains:

• 2-3 lessons. Each lesson includes some or all of the following components: Engage, Explore, Explain, Elaborate, and Evaluate.
• Self-assessments to help you check your own understanding of the material covered in each lesson. You must complete these assessments in order to advance in the course.
• 2 to 3 graded assignments

The final examination is comprehensive; it covers the material from all 5 units.

Format: Multiple-choice, online
Time Allowed: 3 hours
Materials Allowed: none

• Unit  6: Marketing
• Unit  7: Business Law and Ethics
• Unit  8: Finance
• Unit  9: Government and Labor
• Unit 10: Career Plans